Development at Borusan Cat
At Borusan Cat, we value the learning and development of our colleagues and customers. As a learning organization, we encourage a culture of development. We are aware that the development of our colleagues and the satisfaction of our customers are our greatest assets. In addition to contributing to the professional development of our colleagues, we work to contribute to the overall success of our organization.
Through personalized and structured development programs, traditional and reverse mentorship, coaching sessions, and competency development opportunities, we create a culture of development that makes our workforce experts in their field, technically equipped, and adaptable to changing challenges.
By prioritizing learning and development, we aim to create a collaborative environment where the collective knowledge and growth of our employees directly translate into proactive solutions for our customers.
Our mission is to create a sustainable learning ecosystem based on learning from experience, developing expertise that serves the organization's strategy, and creating solutions that meet customer needs. We continuously improve ourselves in the field of education technologies, working to provide our colleagues and business partners with the information they need wherever and whenever necessary, aiming to achieve business results by delivering an excellent customer experience. Through our L&D Store learning platform, we empower our colleagues to share their expertise and experiences, enriching our corporate memory.
Our focus is on the "individual," and our goal is to provide individuals with learning experiences that transform into behavior.
When it comes to learning and development, we contribute to our colleagues by drawing inspiration from different solutions. Borusan Academy organizes Faculty programs for all group companies owned by Borusan Holding, covering Leadership, Sales, Financial Affairs, and Procurement Expertise. In addition to the programs run by Borusan Academy, we also benefit from the methods and guidance provided by Caterpillar's "CAT University," our distributor. With this expertise, we elevate learning experiences to global standards through function-specific expertise programs, structured career development programs, on-the-job practices, remote and micro-learning opportunities. Examples include CAT Global Certification Programs, Technician Career Development Program, Sales Development Academy, Service Development Academy, Harmony Reverse Mentoring, Borusan Cat Customer Experience Programs, and the L&D Store learning platform.
CAT Global Certification Programs: These programs are designed to deepen professional expertise and are offered to all Caterpillar dealers worldwide with the aim of ensuring global standards. Programs can be supported by remote learning methods, in addition to being held at CAT centers in Dubai and Malaga.
Technician Career Development Program: After-sales services are one of the most crucial aspects of our business, and the main actors responsible for this are our technicians. We support the journey of our technicians, starting from the recruitment process and continuing through development and career steps, with structured processes and programs within global standards. We support their technical development through classroom training, on-the-job experiences, and remote learning methods.
Sales Development Academy: It is indispensable for our sales teams to be reliable solution consultants in the sales process. Becoming a reliable solution consultant begins with having good product and solution knowledge and continues with being equipped with sales-specific competencies, understanding customer expectations, and selling appropriate solutions. Therefore, while strengthening the knowledge level of our Sales teams in Product and Technical aspects through training, we also support their behavioral development with a specially designed sales development academy.
Service Development Academy: The program includes Individual Awareness, Leadership, and Management Skills for Service Engineers and Foremen, while focusing on Individual Awareness and Communication with Internal and External Customers for Technicians. We aim to enhance the Solution-oriented approaches of our service teams, who have internalized our company motto "We Create Solutions for a Better World," and target improving their communication skills.
Harmony Reverse Mentoring:
This program aims to bridge the gap between different generations by bringing together the younger generation with previous generation leders, fostering collaboration through knowledge sharing. Unlike traditional mentoring programs, young mentors share their current experiences and help adapt business practices to changing conditions. Our dream is to facilitate meetings where young Borusan Cat colleagues to;
- Provides insight to our leaders with new approaches.
- Discuss the current trends in the world with his/her own perspectives.
- Provide meetings where they share their innovative ideas easily.
Borusan Cat Customer Experience Programs: It forms the cornerstone of our customer-focused thinking strategy. Providing a good experience to the customer is essential for maintaining sustainable customer loyalty. At Borusan Cat, we include everyone in customer contact in our customer experience program by determining our customer experience steps on a functional basis.
Borusan Cat Learning Experience Ecosystem "L&D Store": Designed with a vision of a single development ecosystem for 6 countries, L&D Store offers our colleagues and stakeholders a unique and sustainable learning experience with the following features:
- Personalized learning journey: A customized learning experience based on the needs of everyone.
- Web and Mobile Support: Web and mobile compatibility that allows access anytime, anywhere.
- Skill-based learning: Providing content to develop the required skills.
- Analytical Dashboard: Dashboard feature to track progress and evaluate performance.
- Collective Learning Channels: Collective learning channels that encourage knowledge and experience sharing among employees.
- Dealer and Customer Development Channels: Development channels specially designed for dealers and customers.
- Employee content uploading: The opportunity for employees to share their experiences and knowledge.
- Live event organization from the field: Organizing live events (seminars, workshops, etc.) in the field and providing an interactive learning experience.
Success Stories
Aligned with our Global L&D Strategy, which aims to build an effective and sustainable learning and development ecosystem, we have won prestigious awards with the projects we developed. In 2018, we earned a bronze award in the "Brandon Hall Awards - Best Advance in Mobile Learning Technology" category with our Micro Learning Mobile Application "L-Store", which we developed entirely from our resources and made available to our employees. One of the innovative steps in our digital transformation journey in Human Resources and Development, our project "L&D Store - Borusan Cat Learning Experience Ecosystem", won a gold award in the "2023 Globee Business Awards - Success in Collaborative Learning Use" category. Additionally, our project received a bronze award in the "2023 Stevie Awards for Great Employers" in the category of 'HR Achievement in Learning Technology Implementation'.
Our project "Sales Development Academy" designed to equip our talents with both today's and future skills, was honored with a bronze award in the "2023 Globee Business Awards - Success in Team Development Program" category.
Sales Development Academy also received a Silver award in the Sales Development Program category at the '2023 TEGEP Learning and Development Awards', where Turkey's best practices in corporate training and development are selected.
